When Carter left Good Housekeeping in 1994, he helped to conceive and launch new titles for Hearst as president of Hearst Magazines Enterprises. Advertising Age once dubbed Carter the “bluegrass evangelist,” yet he was the consummate New York media luminary, working on more than a dozen established magazines. He received an honorary Doctor of Letters degree from Murray State University in 1971. And no one ever wrote a better cover line.”Ī Murray, Ky., native who attended Murray State University before transferring to the University of Missouri where he earned his master's in journalism in 1949, Carter remained loyal to his roots. His knack for perceiving unfilled needs in the marketplace was uncanny. “Over the years, so much of what I came to recognize as the standards for great magazine publishing I learned from John. Maurer, director and former COO, Hearst Corporation.
“After leading Good Housekeeping to unprecedented success, John Mack Carter went on to generate future magazine growth at Hearst by inspiring the launch of new titles,” said Gilbert C. We will all miss John Mack’s unparalleled passion-and most of all, his friendship.” His vision and leadership played an important role in the growth of this company. The idea was revolutionary at the time and massive, immediate circulation growth followed.
“Along with modernizing its content, he had a solution in 1975 that is today’s industry standard: Put celebrities on the cover. Bennack, Jr., executive vice chairman and former CEO, Hearst Corporation. “When John Mack became editor of Good Housekeeping, he faced a formidable challenge of invigorating the magazine without alienating its loyal core readers,” said Frank A. “He was a leader in every aspect of the business and he will be missed by the entire Hearst family.” Hearst III, chairman of the board, Hearst Corporation.
“John Mack Carter was one of the most successful and influential editors of his time,” said William R. “For decades he led some of this country’s most widely read magazines, he mentored a generation of writers and editors, and his hugely successful Good Housekeeping helped fuel the growth of today's Hearst Corporation.” Swartz, president and CEO, Hearst Corporation. “John Mack Carter was a giant in our industry,” said Steven R. He remained an advocate for women for the rest of his career, speaking out on issues ranging from equal rights to sexual harassment.
Men hold power, women want power, but men are reluctant to give it-any of it-away.” His magazines reflected his ever-evolving consciousness, and he became one of the first male members of the Association for Women in Communications. “I didn't push our women readers far enough in their self-awareness.” In another interview he stated, “Power is the big issue that divides men and women. “There was more discrimination than I thought,” he later said. The event garnered national media attention and Carter responded by taking magazines in a direction that reflected women’s changing roles and needs. In the early 1970s, a group of women stormed Carter’s office at Ladies’ Home Journal, holding him hostage for 11 hours as they demanded and negotiated changes in the magazine. He edited McCall’s, then Ladies’ Home Journal and ultimately Good Housekeeping-the top women’s titles at the time-and is the only person in publishing history to have headed all three. He was 86 years old.Ĭarter spent six decades in magazines and was the editor who shaped a new agenda for women’s magazines in the pre-feminist era. NEW YORK, Septem– John Mack Carter, the storied magazine editor who headed the nation's top three women's magazines, including a 20-year stint at Good Housekeeping, died today at his home in Bronxville, N.Y., after a lengthy battle with Parkinson’s disease.
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